The Longchamp pop up is created by different multimedia display area. The brand‘s latest LGP Monogram are nods to the Bauhaus, more than a signature, this very modern monogram captures the spirit of Longchamp, and merged into the three different zone of this pop up. Bringing the different look and inspiration of the iconic LGP Monogram collection to the visitors. All visitors can explore the Longchamp’s fashion and immerse in extraordinary new worlds.
Projecting the brand’s latest iconic LGP Monogram on the wall, all visitors can walk through the tunnel and feel the LGP Monogram turning around on their body. They can become the next superstar between the light and the shadow. It is definitely a hot spot for fans who are taking pictures of Longchamp.
Consistent with its modernity, this cool holographic display of LGP collection exhibits the new items floating in the air, projected as if they were real, thus adding in a tint of dreamlike quality to the collection. Take a playful selfie to show your creativity by posing and interacting with the illusionary items
The digital screens here are now exhibiting the full LGP collection – from stylish handbags to useful backpacks, smart jackets to sunglasses, the must-have items for everyone summer wardrobe. Take a closer look, people may even discover a secret gift among the items! Scroll horizontally to see if people are lucky enough to bring home the special gift from the new Longchamp store.
The photo kiosk was set up for visitors to experience the excitement of becoming the cover model. Showing the sweetest smile and pretty pose insides the LGP photo frame, then freely decorate the photo with the given LGP items’ graphics. After sending the photo to yourself via email, visitors may choose to share it with everyone by posting it to the big screen here.