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  • Client

    Longchamp
  • Role

    Pop-up Store, Digital Branding
  • Year

    May.2019
  • Platforms

    Media Wall & Web & Mobile
  • Project URL

    https://youtu.be/HG_l52w4ZFI

 

IFC Hong Kong, LONGCHAMP POP UP Store

The Longchamp pop up is created by different multimedia display area. The brand‘s latest LGP Monogram are nods to the Bauhaus, more than a signature, this very modern monogram captures the spirit of Longchamp, and merged into the three different zone of this pop up. Bringing the different look and inspiration of the iconic LGP Monogram collection to the visitors. All visitors can explore the Longchamp’s fashion and immerse in extraordinary new worlds.

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Video Clip

ZONE A – LGP Projection Tunnel

Projecting the brand’s latest iconic LGP Monogram on the wall, all visitors can walk through the tunnel and feel the LGP Monogram turning around on their body. They can become the next superstar between the light and the shadow. It is definitely a hot spot for fans who are taking pictures of Longchamp.

ZONE B – Holographic Display

Consistent with its modernity, this cool holographic display of LGP collection exhibits the new items floating in the air, projected as if they were real, thus adding in a tint of dreamlike quality to the collection. Take a playful selfie to show your creativity by posing and interacting with the illusionary items

ZONE C – PRODUCT PANEL

TREASURE HUNT


The digital screens here are now exhibiting the full LGP collection – from stylish handbags to useful backpacks, smart jackets to sunglasses, the must-have items for everyone summer wardrobe. Take a closer look, people may even discover a secret gift among the items! Scroll horizontally to see if people are lucky enough to bring home the special gift from the new Longchamp store.

ZONE D – SOCIAL WALL & PHOTO KIOSK

The photo kiosk was set up for visitors to experience the excitement of becoming the cover model. Showing the sweetest smile and pretty pose insides the LGP photo frame, then freely decorate the photo with the given LGP items’ graphics. After sending the photo to yourself via email, visitors may choose to share it with everyone by posting it to the big screen here.

Users Analytics – AIR Platform


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